Ben Borthwick

Lucasfilm launches Lucasfilm Video games label for all Star Wars video games going ahead

The official Star Wars web site has introduced a proper refresh of the Lucasfilm gaming division, calling itself Lucasfilm Video games with a complete new brand and branding that will probably be on all Star Wars titles going ahead.

As per the official announcement on, the brand new identify and brand was chosen as “a name that encompasses the company’s rich catalog of video games and its eye toward the future.” Although it is not instantly liable for creating the video games, the division works carefully with builders and publishers reminiscent of EA and their Star Wars label and Traveller’s Tales on the Lego Star Wars collection, and even Mojang on Minecraft‘s current Star Wars pack.

Apparently sufficient, the announcement particularly says the brand new identify is “now the official identity for all gaming titles from Lucasfilm” which might presumably embody any future Indiana Jones titles too (a brand new film is certainly within the works, simply saying). After all, we do barely surprise why they went with that identify when the basic LucasArts identify was presumably on the desk, however hey.

Both method, there is a sizzle reel to have a good time the rebranding that options loads of Star Wars video games at the moment accessible, together with Star Wars Jedi: Fallen Order, Star Wars Squadrons and the upcoming Lego Star Wars: The Skywalker Saga. You’ll be able to see that down under.


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